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Email: enquiries@apmorgan.co.uk
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When you’re ready to put your home on the market, choosing an agent can feel overwhelming – not only are there usually a few local high-street agents to choose from, each of whom offer a unique service, there are also several online-only agents and other agents who also cover the whole country.

How do you know who will give you the best deal, who will be able to easily sell your property, or who will give you the best customer service? Often, the answer can be as simple as figuring out who’s closest.

You’ll nearly always be better off choosing an agent with a local high street office. This is a sure-fire way of guaranteeing the agent that you will be working with knows the local area. Often with online-only agents they can cover a massive area in their day-to-day work, due to the fact they lack a base of operations to come back to (take a look at a website for an online-only agent and see for yourself, one well-known company has an agent that simply covers ‘the East Midlands’ – an area of over 6000-square-miles!) – however with AP Morgan Estate Agents, our town-centre branches in Redditch, Bromsgrove, and Stourbridge guarantee that we know the areas we work in intimately.


You’ll be able to meet the team in person whenever you need, as your estate agents have offices that are open to the public in easy-to-find high-street offices. At AP Morgan, not only do we always schedule a meeting at your home after you instruct us so you can get to know the people selling your home, but we’re always happy to sit down and have a chat over a cup of tea or coffee with any clients – past, present, or future! However, with some agents, you’re likely to only see them a few times, such as on your initial valuation, and any viewings that take place subsequently.


A local agent will nearly always have access to local contacts in the area – such as removals, tradespeople, solicitors/conveyancers. You’ll find as your estate agents have built up relationships with these suppliers for years, you can often get a much better deal than going direct.


The knowledge that high-street agents with the right tools naturally acquire over the course of their careers simply cannot be matched by an online-only agent. We’re confident that over the course of their careers, all of our staff build up an unrivalled street-by-street knowledge of their local areas, and as such are able to use our tools (such as our huge, up-to-date database of local buyers) to their full effect, to find the ideal buyers for your property. This kind of knowledge and access to local data makes all the difference to finding your ideal buyer, especially when compared to online listings alone.